Small Things Get Noticed

Q: Sometimes doing the small things gets you noticed the most. What can you do to make yourself stand out to customers and the local community (or, most important, more visible than the competition)? Can you give me case studies and examples?

A: Find something you enjoy doing, then do it to the best of your ability. We all know people who do many things, but few of them really well. Make a commitment to an interest or hobby that you have, such as golf, fishing, gardening or hunting. Then in a subtle way, let your customers in on your accomplishments in that area. Don't bore them with long stories, but entertain them with some of your experiences. Remember, everyone in this business has the same catalogs. Your best chance for success is to make yourself stand out by being unique and interesting.