Finding new customers!

by Don Sanders, 03/25/2003

You never know where you will find a new prospect. It could be the person seated next to you on the airplane when you are returning home from a trade show, like the recent ASI Las Vegas Show. Simply introduce yourself to your seat mate, and talk with him or her about their interests. Your new acquaintance might just end up being the marketing director for a major company, and is responsible for purchasing its promotional products. This casual "meeting" does not guarantee a sale, but it at least gets you in the door. By the end of the next week, you should feel comfortable calling on this prospect either in person or on the telephone.

Moral of the story:

Opportunity knocks when you least expect it.