Networking!

by Don Sanders, 11/26/2003

Networking! The easiest way to expand your client base is through networking. Not only does it keep the pipeline open for new leads, but it provides 'insurance' for those occasional times when you lose a steady client.

To take full advantage of networking, send hand-written thank you notes to new business and personal contacts after meeting them. Not only will this impress them, but it will make follow-up easier. Someone is much more likely to remember you if they have received a personal note from you. By also sending a note to the people who introduce you to others, you will expand your base of contacts even further.

Moral of the story:

Do things that make you unique.