Secret selling tool. . .Candy!

by Don Sanders, 10/01/2002

After mailing and calling a previous client over a four month period with no response, we decided to contact them for the last time. We keep a supply of laser-engraved boxes filled with gourmet mints on hand. This "last ditch" selling tool comes from one of our favorite suppliers, Sweet Nut Tree. (Be sure to ask for Larry when you contact them; he really understands customer service!) We send them in instances like this with personal notes placed inside the boxes. The messages vary in length; in this case we wrote, "Daphney, we miss you." Once the customer received the candy, she called and gave us the opportunity to sell her 200,000 imprinted hand fans. If we make the sale, we are going to make $12,000 in profit! We will let you know if we do.

Moral of the Story:

Everyone loves food gifts!