Selling in a down economy.

by Don Sanders, 11/21/2002

Selling in a down economy: When the economy changes, successful sales people adjust their approach. With salary cuts and layoffs affecting employee morale, motivation at companies becomes a problem. The best way to help your customers during difficult times is to sell them products that boost morale, such as recognition awards for employees. By showing appreciation to their employees during tough times, your customers will instill loyalty and inspire renewed commitment in their respective workplaces.

Moral of the story:

A spoonful of sugar makes the medicine go down!