Stand out from the crowd!

by Don Sanders

Here is a trick we use to distant ourselves from our competitors. From time to time, we have our screen printer do 50 T-shirts with a fun logo or phrase. Last week, we printed shirts with the TCU (Texas Christian University) logo on the front, then hand-delivered them to our Fort Worth customers. By doing so, we are making sure each one of them know how different we are from other promotional products distributors. In fact, we do this so often that customers now ask when they'll be receiving their next new shirt!

Moral of the story: The "different" bird gets the worm.