Add a word a day!

by Don Sanders, 07/30/2003

Many salespeople get in a rut by doing the same thing day in and day out. One way to avoid this situation is by keeping conversations on sales calls both interesting and lively. By learning and using one new word each day, you will slowly build your vocabulary and become a more intriguing person. Here's an example: "One's lack of action exacerbated a difficult situation today" (the word "exacerbated" is an excellent one to use for emphasis). As a result, you will impress others as both intelligent and open to new ideas.

Moral of the story: The pen is mightier than the sword.