Build Annuities for the Future!

by Don Sanders

Each December, for the past nine years, we have sold a nice holiday order to a local law firm. To insure that this customer will order from us again next year, we are doing everything possible to make sure that things go according to schedule. The holidays are filled with so many obligations and activities, that it is easy to get distracted and miss deadlines. Nothing upsets customers more than not getting their orders on time, especially if their items are holiday gifts!

Of course, your objective should be to always take care of your orders. But by putting extra attention on your "end of the year" orders, you will build long-term annuities that will pay off year after year.

Moral of the story:

Industry pays unexpected dividends!