De-Stress Yourself!

by Don Sanders

With the start of another new school year about to begin, many of your customers who are parents are facing very stressful schedules. As a result, you may need to temporarily adjust your approach when calling on them. Try not to take rejection personally during this hectic time, or be too

concerned if the sales you have been working on are not closing on schedule. If you do encounter rejection, remember to empathize with your customers. When problems arise, ask them what they want you to do; ask how you can help. Finally, make small talk when dealing with difficult clients, because a friendly banter eases the pressure and makes the client more open to possible solutions. You will be a lot calmer as a result!

Moral of the story: An ounce of prevention is worth a pound of cure.