Increase cash flow!

by Don Sanders

You have the ability to get paid faster if your customers open your bill the day it arrives. Entice them to do so by making your invoices look like special packages. Instead of sending out bills in standard business-size envelopes, mail them in 8 1/2" x 11" manila or white folders. Use a Sharpie pen to inscribe the customer's name address in large letters directly onto the envelope or onto your company mailing label, if you have one. By combining a larger envelope with bold printing, you are creating mail which stands out. This larger size envelope also affords you the opportunity to send catalogs or other collateral materials, which sets up even more chances for selling.

Moral of the Story:

Sometimes it's O.K. for appearances to be a little bit deceiving!