Let your business card help you shine.

by Don Sanders

One of the easiest ways to create a unique impression is with your business card. Instead of printing it on the typical 80 lb. cover stock, spend a little more money to use the heavier 130 pound cover stock. This helps your card stand out, because it is much thicker than most of your competitors' cards. Recipients will often comment that they think you have mistakenly given them two cards. Not only does this create a talking point, but it shows your individuality and ingenuity.

Moral: It is wise to turn circumstances to your advantage.