Make Profits Soar!

by Don Sanders

Increase your bottom line by selling supplier close-outs. During presentations to new prospects, show items in regular supplier catalogs that you know are currently being offered to the industry at reduced prices. For example, we recently sold 500 pens to a customer at the regular catalog price of $2.70 (C), but only had to pay $1.13 (C) in a supplier's close-out sale. In the event that one of our competitors had previously shown our customer the close-out price, we, of course, would have honored the cheaper price. But this time it worked out for us to make that tidy profit, which sure helps make up for a few of the slim margins we have been forced to take on some other orders!

Moral of the story:

Never turn away from opportunity.