Sharpen those Proposals!

by Don Sanders, 08/12/2003

To build credibility with prospects and customers, make sure that written proposals are concise and well organized. Keep the following key elements in mind when preparing any proposal:

1. Central idea: Each paragraph should develop a single idea or topic.

2. Choice of words: The tone should reflect the desired relationship with the reader.

3. Grammar and punctuation: The text must be free of errors in these areas. Always have someone else review your work.

You don't have to be a professional writer to prepare good proposals. By adhering to a few simple writing principles, you will impress prospects and customers with your sales "literacy."

Moral of the story: Knowledge is a beautiful thing.