Sharpen those Proposals!

by Don Sanders

To build credibility with prospects and customers, make sure that written proposals are concise and well organized. Keep the following key elements in mind when preparing any proposal:

1. Central idea: Each paragraph should develop a single idea or topic.

2. Choice of words: The tone should reflect the desired relationship with the reader.

3. Grammar and punctuation: The text must be free of errors in these areas. Always have someone else review your work.

You don't have to be a professional writer to prepare good proposals. By adhering to a few simple writing principles, you will impress prospects and customers with your sales "literacy."

Moral of the story: Knowledge is a beautiful thing.